Hacking the temporary city
As everything moves faster, pop-up becomes hyper pop-up. With it comes a new visual urban language.
Hello hyper pop-up
Ten years was once the lower limit for a temporary initiative, partly for legal reasons. Today, that’s unthinkable. Now that pop-up has become established and the chance of success has increased, competition in the temporary segment is intensifying. Simply put, more parties are willing to pay for a space.
This dynamic has a twofold effect. Commercial ventures are pushing more experimental projects into even shorter time slots, while the very concept of temporary is compressing: from ten years to a few months, and sometimes just a matter of days.
